Background
For the Society of NeuroInterventional Surgery (SNIS) conference, Rapid MedicalTM created “NeuroJam,” an interactive booth video game to educate attendees about the Drivewire. My role included designing the game’s visual assets, a social media teaser, and supporting collateral to build anticipation and drive booth traffic.
For the Society of NeuroInterventional Surgery (SNIS) conference, Rapid MedicalTM needed an innovative way to educate attendees about their Drivewire tool. To achieve this, our team developed “NeuroJam,” an interactive video game designed to be played directly at the exhibition booth. My role involved creating the game’s visual assets, producing a dynamic social media teaser, and designing a suite of supporting marketing collateral. The goal of this promotional campaign was to build anticipation, inform potential visitors about our exact booth location, and generate excitement around the interactive experience.
Challenge
Promoting a medical device through a video game meant balancing clinical relevance with entertainment while creating a teaser that captured attention and drove urgency without over-explaining the gameplay.
Promoting a highly technical medical device through a video game requires balancing clinical relevance with pure entertainment. The primary challenge was designing a visual identity that would immediately resonate with a broad audience while accurately reflecting the gameplay mechanics. The social media teaser also needed to quickly capture attention and drive urgency to visit the booth, all without overwhelming the viewer with heavy instructional details about how to play.
Solution
The NeuroJam logo mirrors the iconic Guitar Hero® aesthetic to instantly signal rhythm-based gameplay. High-speed racing footage in the teaser hints at the game’s competitive modes, driving a fast-paced narrative that sent conference-goers straight to the booth.
Since NeuroJam’s gameplay was directly inspired by the rhythm and mechanics of Guitar Hero®, I designed the game’s logo to mirror that iconic aesthetic. For the promotional teaser, I strategically integrated high-speed racing car footage in the background. This dynamic visual serves as a subtle nod to the game’s competitive racing modes and multiplayer capabilities. The final video, paired with the supporting marketing assets, delivered a fast-paced, engaging narrative that highlighted the gameplay and successfully drove conference foot traffic directly to the Rapid Medical booth.
