Background
Inside Edge needed more than a holiday post for MLK Day: a multi-slide carousel campaign that connected Dr. King’s vision of equality to the company’s healthcare equity and clinical research mission.
Inside Edge Consulting Group required a commemorative campaign for Martin Luther King Jr. Day that went beyond a standard holiday greeting. To address this need, I developed a multi-slide carousel designed to serve as a targeted social media awareness campaign. The objective was to focus on healthcare equity and clinical research themes, directly connecting Dr. King’s vision of equality to the organization’s core mission.
Challenge
The challenge was designing a tribute that felt genuine, bridging Dr. King’s legacy with Inside Edge’s real commitments to community programming and inclusive clinical trials, while compelling users to swipe through the full narrative.
The primary challenge was to design a visually striking and respectful tribute that authentically bridged Dr. King’s historical legacy with Inside Edge’s specific modern-day commitments. These commitments include their community-based programming and inclusive clinical trials. The design needed to compel users to swipe through the full narrative while maintaining a tone of reverence and corporate responsibility.
Solution
A monochromatic system in Inside Edge’s corporate blues, anchored by a dignified vector silhouette of Dr. King, paces the message across slides, breaking down pillars like health equity and inclusive clinical trials into a cohesive, mission-driven tribute.
To establish a unified brand presence, I designed a powerful monochromatic visual system using Inside Edge’s corporate blue colors, anchored by a dignified vector silhouette of Dr. King symbolizing collective action. Leveraging the carousel format allowed for strategic pacing of the messaging, with each slide breaking down operational pillars like health equity and inclusive clinical trials. The final result is a cohesive, mission-driven design that successfully honors Dr. King’s historical legacy while reinforcing the company’s actionable values.
