Background
Cardinal Health’sTM Lymphoseek is a leading radiotracer for lymphatic mapping. The brand needed a large-scale vertical trade show banner to quickly communicate key product benefits to oncology professionals in a high-traffic exhibition environment.
Manufactured by Cardinal HealthTM, Lymphoseek is a leading radiotracer used for lymphatic mapping and sentinel lymph node biopsies. To support their marketing efforts at medical conferences and trade shows, the brand required a large-scale vertical event banner. The goal was to quickly communicate key product benefits to oncology professionals and surgeons in a high-traffic exhibition environment.
Challenge
Pharmaceutical design means balancing striking visuals with strict regulatory requirements. The challenge was organizing a dense layout (including mandatory safety information) while honoring requests for a physician portrait and a “connection” background motif.
Designing for the pharmaceutical space requires balancing striking visuals with strict regulatory constraints. The primary challenge was organizing a dense, text-heavy layout that included mandatory Important Safety Information without overwhelming the viewer. Additionally, the client specifically requested the inclusion of a relatable physician portrait and a background motif focused on the concept of “connection” to bridge their scientific data with the human element of healthcare.
Solution
A geometric dot-and-line network in the background satisfies the “connection” request while directly mirroring how Lymphoseek maps the lymphatic system. The physician anchors the layout, and the brand’s signature orange guides the eye through key benefits, keeping dense safety information clean and legible at the base.
To address the client’s goals, I developed a clean, structured layout that anchors the physician as a figure of clinical confidence. For the background, I included a geometric network of connecting dots and lines. This visual not only satisfies the request for “connection” but directly mirrors how Lymphoseek functions biologically by mapping the interconnected network of the human lymphatic system. The brand’s signature orange was applied strategically to draw the viewer’s eye down through the core benefits, allowing the dense safety information to sit cleanly and legibly at the base of the display.
